One of the keys to marketing, is to convince people that they “have” to buy your product. That somehow, the life of the consumer will improve if they buy a certain product. Then there is the mindset that we “have” to have the latest and greatest products on the market.
I know this certain guy who is big into computer games. When a new processor or video card is released, he has to buy it just to have the best. I’am sorry, but I can not afford to buy the newest video card, memory, processor or even the newest games. My last computer was a single core AMD3200 with 1.5 gigs of memory – and it lasted about 3 years. While stores like Best Buy were selling dual and quad core computers, I was still using a single core system.